The Advocate of Philippine Fair Trade, Inc (APFTI) is a non-governmental, not-for-profit organisation aspiring for sustainable development and poverty alleviation.  Since 1994 we have been working to make Fair Trade happen in the Philippines. 

Our weapons are so concrete that one can actually feel, smell and taste it – top quality products.

APFTI equips enterprises with knowledge and skills to survive and to compete 

With new programs and strategies specifically addressing the needs of emerging Filipino enterprises, APFTI pushes to give Small and Medium Enterprises in the food, crafts and tourism sector a fair chance to thrive despite the uneven trade and business environment in the Philippines. 

APFTI ensures that enterprises adopt Fair Trade practices in their operations 

We believe that by committing to a socially and environmentally-correct system of production and trading, enterprises can make an impact on the quality of life of their communities.   Through integrated advocacy work, APFTI influences enterprises to give careful attention to fair wages, working condition and safety, environmental sustainability, child rights, gender equity, respect for cultural identity and public accountability. 

APFTI completes the equation by asking consumers to give their share in Fair Trade