Fair Trade: Just Business for People’s Development Fair Trade is a trading partnership which aims at sustainable development for excluded and disadvantaged entrepreneurs, producers, workers and communities. As equally important, Fair Trade makes sure that products especially food and crafts are safe, of world-class quality, reasonably priced, environment-friendly and consumer-responsive. Fairly-traded products can be no less! Fair Trade, therefore, is an alternative approach to conventional international trade. Advocating for Fair Trade is a way to end poverty and put in place just business partnerships, relationships, networks, structures and systems. Fair Trade is Just Business for Peoples’ Development.
KEY PRINCIPLES OF FAIR TRADE
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